Western Star Introduces 4700 Tractor

New options also available for 4700 model FORT MILL, S.C. – May 8, 2012 – Western Star Truck Sales, Inc. today announced the addition of a new 4700 tractor to its product lineup. Since successfully launching the 4700 truck in March 2011 to six targeted vocational segments, Western Star customers immediately recognized the potential of … Continue reading

Western Star Offers Custom Graphics Options

Rugged designs, custom colors offer numerous branding options for customers LOUISVILLE, Ky. – March 21, 2012 – Western Star Truck Sales, Inc. today announced that its new custom graphics package is now available for its complete product line. Each vinyl graphics package offers customers aesthetic customization options, and is designed to complement Western Star’s standard … Continue reading

Western Star Offers Lightweight Components for Weight-Sensitive Applications

Western Star 4900SB

Fuel and DEF tank size options, aluminum components offer weight reductions without sacrificing durability LOUISVILLE, Ky. – March 21, 2012 – Western Star Truck Sales, Inc. offers its weight-sensitive customers lightweight spec options that increase payload capacity and improve fuel efficiency. Ideal for liquid and dry bulk applications, customers can spec their trucks with dozens … Continue reading

TCI Dealerships Part of DTNA’s New Elite Support Network

New Program Builds Customer Service Quality through Continuous Improvement Processes LOUISVILLE, Ky. – March 22, 2012 – Daimler Trucks North America (DTNA) today announced the launch of Elite Support, a collaborative program between Daimler Trucks North America and its truck dealers, focused on improving the customer experience at Freightliner and Western Star branded dealerships. The … Continue reading

Western Star Reports Improved Fuel Efficiency with 4900 FE Package

Customization options also improving aerodynamics for liquid and dry bulk customers LOUISVILLE, Ky. – March 21, 2012 – Western Star Truck Sales, Inc. today announced that the new Western Star® 4900 set-back (SB) with Fuel Efficiency (FE) package, combined with the fuel efficient and proven Detroit DD15® featuring BlueTec® SCR technology, is showing the most … Continue reading