Aero Has Found Its Edge – New 5700XE

When we decided to build a new fuel-efficient truck, we didn’t let the industry dictate what it should be. We set out to create something different. Something with the tough, traditional look of a classic truck, but built for the modern age. We didn’t overlook a single detail along the way, improving efficiency, aerodynamics and … Continue reading

Western Star Plant Tour – Part 1

Elite Support Network Expands

Daimler Trucks North America’s (DTNA) network of Elite Support Certified dealers has expanded across North America with a number of new locations. The network of dealers committed to exceptional customer service now stands at 120 locations and counting including 5 TCI full-service locations. Elite Support is a collaborative initiative between DTNA and its truck dealers … Continue reading

Western Star Introduces 4700 Tractor

New options also available for 4700 model FORT MILL, S.C. – May 8, 2012 – Western Star Truck Sales, Inc. today announced the addition of a new 4700 tractor to its product lineup. Since successfully launching the 4700 truck in March 2011 to six targeted vocational segments, Western Star customers immediately recognized the potential of … Continue reading

Western Star Offers Custom Graphics Options

Rugged designs, custom colors offer numerous branding options for customers LOUISVILLE, Ky. – March 21, 2012 – Western Star Truck Sales, Inc. today announced that its new custom graphics package is now available for its complete product line. Each vinyl graphics package offers customers aesthetic customization options, and is designed to complement Western Star’s standard … Continue reading