Western Star Introduces 4700 Tractor
New options also available for 4700 model FORT MILL, S.C. – May 8, 2012 – Western Star Truck Sales, Inc. today announced the addition of a new 4700 tractor to its product lineup. Since successfully launching the 4700 truck in March 2011 to six targeted vocational segments, Western Star customers immediately recognized the potential of … Read more
Western Star Offers Custom Graphics Options
Rugged designs, custom colors offer numerous branding options for customers LOUISVILLE, Ky. – March 21, 2012 – Western Star Truck Sales, Inc. today announced that its new custom graphics package is now available for its complete product line. Each vinyl graphics package offers customers aesthetic customization options, and is designed to complement Western Star’s standard … Read more
Western Star Offers Lightweight Components for Weight-Sensitive Applications
Fuel and DEF tank size options, aluminum components offer weight reductions without sacrificing durability LOUISVILLE, Ky. – March 21, 2012 – Western Star Truck Sales, Inc. offers its weight-sensitive customers lightweight spec options that increase payload capacity and improve fuel efficiency. Ideal for liquid and dry bulk applications, customers can spec their trucks with dozens … Read more
TCI Dealerships Part of DTNA’s New Elite Support Network
New Program Builds Customer Service Quality through Continuous Improvement Processes LOUISVILLE, Ky. – March 22, 2012 – Daimler Trucks North America (DTNA) today announced the launch of Elite Support, a collaborative program between Daimler Trucks North America and its truck dealers, focused on improving the customer experience at Freightliner and Western Star branded dealerships. The … Read more
Detroit Diesel Corporation Announces Detroit Genuine Parts with the Detroit Brand
LOUISVILLE, Ky. – March 22, 2012 – Detroit Diesel Corporation continues its move to optimize development of vertically integrated powertrain solutions by announcing the re-naming of the Detroit Diesel Genuine Parts brand to simply Detroit Genuine Parts. The former Detroit Diesel reliabilt® brand will be folded into the Detroit Genuine Parts brand as well. Detroit … Read more
